As the SVP of Asset Management at BETM, Brian Sinclair leads a dedicated team focused on optimizing client generation portfolios. His collaborative approach with clients enables the design of effective strategies for generation offers, capacity, fuel procurement, and hedging, all aimed at maximizing gross margin while managing risk. With over 20 years of experience in the energy sector, Brian's journey began with Citizens Power in 1998 as a real-time trader. Throughout his extensive career, he has excelled in various roles including energy dispatch, scheduling, and trading. His expertise in portfolio management, generation offer strategies for diverse asset types, and physical energy arbitrage across ISOs is complemented by a strong academic foundation, holding a B.S. in Resource Economics from the University of Massachusetts at Amherst.